Impact-Focused Platform

ratri maria

ENTREPRENEUR / ethical Ai, Data for good and green resilience economy prac

challenges

In early-2020, ChangeMakr Asia was in the early stages of developing a digital product for impact organisations and social causes.

The research that I conducted for this project had two goals:

Current habits, pain-points & solution : Better understand the practices, desires, pain-points, and highlights of social entrepreneurs, mission-led brands.
Delivering requirements : if ChangeMakr Asia were to create a media platform for impact organizations, what elements would make the best experience for the user? (validate critical pieces of the product proposition)

Methodology

Journey Map

In - Context Interview

I conducted interview with target demographic.

One activity was to create a step-by-step user journey for their experience of "creating good campaigns" and "finding good campaigns."

In - Context Interview

I then interviewed mission-led brands, impact organisations / change-makers and "'socially-conscious users " individually to understand to understand the emotional concerns & current solutions to creating and finding good campaigns.

Co-Design

In - Context Interview

Co-Design

Another activity was to “design” your ideal "good campaigns" platform app on paper.

I provided users a number of widgets from the existing social innovation platform and blank squares where they could draw what they wanted.

Key insights

Current painpoints for "Impact-Supporters" :

Many who'd love to help and wanted to contribute to causing / good campaigns don't know where to start / how to get involved.

They have to actively search on multiple online and offline channels, which is time and effort-consuming.

Current painpoints for Mission-led Brands :

Impact businesses are constantly looking to garner human capital—volunteers, champions, supporters, and media attention—all the things required to execute "the next idea."

However, for impact organizations, the chance to get covered by mainstream media is relatively small and one-of engagement.

There is a lack of a consolidated, effective platform to promote campaigns and nudge immediate actions.

The good, impactful deeds and campaigns are commonly unnoticed by people beyond their usual "donors, supporter & volunteer lists."

Business Outcomes :

Low hanging fruit: A consolidated, effective digital platform to promote impact campaigns and nudge immediate actions from a broader audience.

ChangeMakr Asia is a product that resonated with impact organizations and socially-conscious users (read: including people like you!). The idea of “media + impact + community” was solidified as the USP for ChangeMakr Asia.

ratri maria

ENTREPRENEUR / ethical Ai, Data for good and green resilience economy prac

case study : impact- focused platform

challenges

Methodology

Journey Map

In - Context Interview

In - Context Interview

In - Context Interview

In - Context Interview

In - Context Interview

Co-Design

In - Context Interview

Co-Design

customer journey sketch

Key insights

Current painpoints for "Impact-Supporters" :

Current painpoints for Mission-led Brands :

Business Outcomes :

ratri maria

ENTREPRENEUR / ethical Ai, Data for good and green resilience economy prac

case study : impact- focused platform

challenges

Methodology

Journey Map

In - Context Interview

In - Context Interview

In - Context Interview

In - Context Interview

In - Context Interview

Co-Design

In - Context Interview

Co-Design

customer journey sketch

Key insights

Current painpoints for "Impact-Supporters" :

Current painpoints for Mission-led Brands :

Business Outcomes :

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