About Me

Entrepreneurial solid mindset: I have first-hand experience building products from zero-to-one to solve underserved, fragmented, and siloed ecosystems of social impact in Asia.

Research-backed product strategy: I observe and analyze behavior from market research to development, transforming it into actionable insights. More than ten years of experience in various disciplines, including marketing, consumer insights, communication, data analytics, conversion optimization, and UX. These experiences have provided me with unique insights into the product lifecycle and allowed me to consider the complete customer journey while questioning our beliefs. My goal is to uncover problems and opportunities that move the needle, solve real customer problems, and bring joy.

Anthropologist & AI Enthusiasts : I am curious and passionate about product innovation. I invest my time in relevant courses and activities to strengthen my skills and develop new ones while cultivating a diverse mindset.

Managed multicultural teams: Being bilingual helps me combine the best of both worlds, come up with creative solutions, and have more empathy.

ENTREPRENEUR / ethical Ai, Data for good and green resilience economy prac